IBM, Microsoft Show Web 2.0 Wares (eWeek, 6/07)

IBM, Microsoft Show Web 2.0 Wares (eWeek, 6/07)

(also accesssible in visual display: very slightly different variant of same article by same authors)


"....Meanwhile, in a keynote at the Boston event, Derek Burney, general manager of SharePoint platform and tools at Microsoft, shared insights on how social computing is changing the way businesses work and amplifying the effect people can have within their organizations.

Microsoft, of Redmond, Wash., is seeing evidence of this firsthand from customers like The Body Shop, which is using Web 2.0 technology to connect with women 50 and older—the target audience of its new product line. Burney said Microsoft also is seeing evidence of the impact of social computing from its own internal use of tools like blogs, wikis and "My Sites."

Burney discussed early releases of several editions of Version 2.0 of the Community Kit for SharePoint, particularly the Enhanced Blog, Enhanced Wiki, ChatterBox AJAX and Tag Cloud editions, which are available on Microsoft's CodePlex community development site at www.codeplex.com. The SharePoint offerings make it easier for organizations to leverage the power of social computing and to take advantage of the innovations that Microsoft's community has developed on top of the SharePoint social computing platform, Burney said..."